TUI Beer “Always Something Brewing”

TUI Beer Launches Viral on YouTube
[Press Release] With over 6.5 million views on YouTube already, Saatchi & Saatchi NZ’s Tui Beer Plumber stunt has now been launched on TV. The TV campaign includes a series of teasers, a 90 second TVC and a range of 15 second TVCs to support a promotion to win the chance to have a Tui beer tap in your own home, along with a full program of sales promotions, in-store giveaways and POS to support Tui Beer Plumber in the coming months. Tui Beer Plumber is the first execution of Tui’s new positioning “Always Something Brewing.”

For further details please contact:
Lee Sharrock
Director of Global Creative PR
Saatchi & Saatchi Worldwide
M: +44 7814 862 834
Heath Davy
NZ Director of Operations and Integrated Production
Tel +64 9 3555 049
Mobile: +64 274 355 493
Still image from the TUI Beer press release

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