Victoria's Secret Manager: 'Our Customers Are Getting Younger And Younger'

A Victoria’s Secret store manager recently revealed that she gets frequent complaints that merchandise isn’t small enough to fit young girls. 
“Our customers are getting younger and younger every year,” the woman said in an Ask Me Anything on Reddit. “It’s crazy to see 13-year-olds buying lacy underwear.” 
[NOTE: While the woman’s identity was verified by moderators on Reddit, Business Insider can’t independently confirm her identity.]
The manager said that customers frequently complain that they can’t get merchandise in even smaller sizes of the brand’s Pink line for teens.
“We get complaints ALL the time that our merchandise isn’t sized small enough to fit younger girls,” the woman said. “We have middle schoolers and high schoolers who come in and can’t find Pink yoga pants or clothing small enough.”
The brand was criticized recently after an executive said that the brand was ramping up marketing efforts toward teens. The Pink line is technically for college students. 
“When somebody’s 15 or 16 years old, what do they want to be?” Chief Financial Officer Stuart Burgdoerfer said at a conference. “They want to be older, and they want to be cool like the girl in college, and that’s part of the magic of what we do at Pink.”
After Burgdoerfer’s comments were reported by Bloomberg News, thousands of parents signed a petition to pull panties printed with “Call me” and “Now or never.” 
The store manager said she thinks the brand needs to work harder to accommodate its youngest customers. 
“We still sell an array of thongs and ‘sexy’ bras in Pink,” the woman wrote. “College women wear thongs, they wear lingerie…but it’s taboo for teenagers to do so. Our marketing just isn’t reaching the people it used to.”
SEE ALSO: These Are The Victoria’s Secret Items For Teens That Parents Are Furious About >

Please follow Retail on Twitter and Facebook.
Join the conversation about this story »

Leave a Reply

Your email address will not be published. Required fields are marked *



This site uses Akismet to reduce spam. Learn how your comment data is processed.