Victoria’s Secret creates a series of music videos for summer.
It’s been quite a popular series, with the Rihanna video above garnering over 200,000 views alone. The series has captured nearly 2 million views. And of course, there should be a fair amount of residual. About the Rihanna video, the V.S. website says, “The fourth and final installment in the Angels & Artists swim video series sizzles with Erin Heatherton, Behati Prinsloo, and a sultry soundtrack from Rihanna. Featuring ‘Stay’ feat. Mikky Ekko, and new arrivals from the Swim 2013 Collection available online, in catalogue and at over 650 Victoria’s Secret stores.” And by most accounts, it has been a swimsuit and fashion marketing success.
The “Angels & Artists” Series (LINK) to date has featured videos by Bruno Mars, Maroon 5, Justin Bieber and Rihanna.
From May, 2013. Click for Victoria’s Secret Swim pages…