So you think you can dance?
Virgin America’s new safety video is all the rage among hip flyers. Directed by Jon Chu, it takes those cheesy airline safety demonstrations to a whole new level of entertainment. In fact, Virgin America has an open invitation for anyone to audition for their next video in a promotion called “Safety Dance Battle.“ … Brilliant! [Seriously, Brilliant Marketing!!]
Take a look at Virgin’s YouTube video:
Really great viral marketing effort. Plus, a few more folks – especially younger folks – may just pay a tiny bit of attention to those pre-flight safety demos…. maybe.
Still shot from the viral video:
Click to go to Virgin America’s dance audition site…